It is said that Shikoku is ahead of the rest of Japan
by 20 years in depopulation

and by 10 years in the increase in the population
aging rate.

Shikoku doesn`t have a large city with
a population exceeding

a million and doesn`t have a Shinkansen line..

You will see so many vacant properties and shops when you walk through town..

Some may think that "Shikoku is behind" if they focus only on this condition..

That is not the case for us.

We have farmlands which our ancestors created
on steep mountainsides,

crops that are cultivated according to the climate and environmental conditions,

food culture, festivals dedicated to Shinto gods and Buddhist deities,

and the people who are striving to create new values while carrying on the traditions.

We want people to discover and feel with their five senses the stories

unique to the communities that are dotted
around Shikoku

by taking an extended holiday to see
how it is like to live here.

4S STAY aims to provide assurance and cleanliness that are on par with hotels

and friendly services to support your travels
through Shikoku.

We hope to continue to work with the communities to operate 4S STAY guesthouses

that are about local stories to increase the number of visitors to Shikoku.